This adorable, cheeky face belongs to a rare and extremely cute red panda cub born just a few weeks ago.

The as yet unnamed baby is the first of its kind to be bred in captivity by Newquay Zoo.

It was born just five weeks ago to Germaine and Sandy, who have lived at the zoo for several years. 

Native to the eastern Himalayas and south western China, locally the red panda is known as ‘poonya' and in Nepal they are called ‘chitwahs' or ‘wahs'. The animal is already extinct in four of the seven Chinese provinces. Reasons for this decline in numbers include poaching for fur and pet trades, competition from domestic livestock and loss and fragmentation of habitat through deforestation.

The declining numbers mean the birth of a new panda is a triumph for the battle to conserve their species, John Meek, curator of animals at the zoo said.

 “This is an amazing addition to our panda family here at Newquay and our senior carnivore keeper Owen Taylor could not be more thrilled that the cub was actually bred here. It is another fantastic conservation win for all the staff and keepers."

The birth was announced days before International Red Panda Day on September 19, which aims to raise awareness of the threatened species.

 “What’s more, with International Red Panda Day just around the corner, it is a great educational story that will allow us to inform visitors about the important species preservation programme that we and other zoos participate in” said Stewart Muir, Director Of Living Collections.

Quotes Throughly enjoyed our visit to Newquay zoo, there was plenty to see! Quotes